Job Description
Job Title: Senior Manager - Social & Content Creation (La Roche-Posay)
Division: L'Oréal Dermatological Beauty
Location: New York, NY
Reports To: Director, Brand Engagement (La Roche-Posay)
Who We Are:
For more than a century, L'Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L'Oréal Dermatological Beauty, our mission is to help everyone in their quest for healthy and beautiful skin. Our division is the world leader in dermo-cosmetics by adding health to beauty. Our brands portfolio includes CeraVe, La Roche-Posay, Vichy, SkinCeuticals and skinbetter science offering a range of skincare and haircare products to respond to all expectations linked to beauty and health of the skin.
What You Will Do:
Are you a passionate and experienced social media expert with a deep understanding of the skincare industry? Do you thrive on creating engaging content that sparks conversation and drives results? If so, we invite you to join our team as a Senior Manager, Social & Content.
RESPONSIBILITIES:
- Content planning and creative development: Conceptualize, create, and curate engaging, high-quality content (text, images, video, stories, etc.) that captures the brand's voice and resonates with our target audience. Stay ahead of social media trends and explore new content formats to maximize reach and engagement.
- Develop and execute social media strategies: Collaborate in the development and implementation of innovative social media strategies aligned with overall marketing objectives. This includes platform-specific strategies, content calendars, and campaign plans.
- Content analysis and reporting: Track and analyze content performance on social to identify areas for improvement. Prepare regular reports and presentations to communicate results and insights to stakeholders.
- Creative agency management: Collaborate, brief, and manage creative agency partners who are developing content for social and digital 360.
- Trendspotting and innovation: Stay up-to-date with the latest social media trends, technologies, and best practices. Explore and experiment with new platforms and features to enhance our social media presence.
- Team Management & Mentorship: Provide guidance and support to junior team members. Foster a collaborative and positive team environment. (Depending on specific team structure.)
What We Are Looking For:
Required Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- 5-6 years of experience in social media and content creation, specifically within the beauty industry.
- Proven track record of developing and executing successful social media campaigns.
- Deep understanding of social media platforms (Instagram, Facebook, TikTok, YouTube, etc.) and their respective best practices.
- Strong content creation and copywriting skills, with a keen eye for visual storytelling.
- Excellent analytical skills and experience with social media analytics tools.
- Ability to work independently and as part of a team.
- Strong communication, interpersonal, and presentation skills.
- Passion for the beauty industry and a deep understanding of current trends.
- 10% - 15% travel
Preferred Qualifications:
- Paid Social Media experience
- Influencer campaign management
What's In It For You:
- Salary Range: $98,400 - $140,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
- Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
- Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
- Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
- Access to Company Perks (VIP Access to L'Oréal's Internal Shop for Discounted Products, Monthly Mobile Allowance)
- Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
- Employee Resource Groups (Think Tanks and Innovation Squads)
- Access to Mental Health & Wellness Programs
Don't meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
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Job Tags
Holiday work, Work experience placement, Summer work, Flexible hours,