Job Title: In-house Marketing Manager
Job Type: Full-time
Pay: $140,000.00 - $150,000.00 per year
Work Location: In person NYC
Schedule: 8-hour shift
Experience: Marketing: 8 years (Required)
Job Summary : We are looking for a creative and results-driven marketing manager who can bring their experience in traditional, multimedia, and digital marketing to one of the most successful, high profile law firms in New York.
The successful candidate will have 8+ years of experience in marketing, advertising, and creative writing; and will be responsible for developing and implementing strategies with creative content that drives leads, builds brand awareness, increases brand visibility, and client engagement.
Responsibilities :
· Spearhead all internal and external branding operations
· Conceptualize and generate creative copy for both radio and TV advertising
· Analyze and report on marketing campaigns/initiatives performances
· Monitor and oversee paid and organic digital marketing efforts
· Report ROl on all digital and non-digital campaigns to senior management
· Manage client experience and brand reputation
· Ideation and procurement of various promotional materials
· Cultivate and maintain relationships with media representatives
Requirements :
· Experienced creative writer with excellent writing aptitude for drafting copy that can be used for radio, social media and TV spots (experience in radio/TV a definite plus but not required)
· Demonstrated knowledge of website and digital marketing analytics tools (i.e; SEO, Google Analytics, Google Ads, LSA Campaigns, Netlnsight, Omniture, etc.)
· Strong direct marketing background: text, email marketing, mail, and brand promotion materials
· Media buying experience in television, radio and other media is a definite plus but not required
· Outstanding communication, proofreading, and editing skills
· Budget management
· PR experience is a plus
Benefits:
" 401(k)
" Dental insurance
" Employee assistance program
" Health insurance
" Life insurance
" Paid time off
" Vision insurance
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