Job Description

Job Responsibilities:

1. Develop and execute the go-to-market (GTM) strategy for robotic lawn mowers, including pricing, channel expansion, and promotional plans.
2. Collaborate with sales, product, branding, supply chain, and other teams to ensure a successful product launch and achieve business objectives.
3. Analyze market trends, competitor activities, and user needs to optimize marketing and sales strategies.
4. Liaise with distributors, providing training and after-sales support.

Job Requirements:

1. Bachelor's degree or above, with 5+ years of GTM experience in the smart hardware or consumer electronics industry; fluent in spoken English.
2. Strong skills in product marketing, channel management, and market analysis, with experience in product launches and business growth.
3. Familiar with online and offline sales channels (such as e-commerce, distributors, and key account sales); overseas market experience is a plus.

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