POSITION SUMMARY
The Director of Digital Marketing (DDM) leads the Digital Marketing team, creating and executing digital marketing strategies and campaigns that utilize paid and organic media and email to promote existing and new academic programs and institutes, Steubenville Conferences, the School of Spiritual Direction, and Faith & Reason.com, the University’s content marketing platform. The DDM manages the University’s marketing budget, serves as liaison with internal and external partnerships for marketing, and tracks and shares metrics in collaboration with Admissions, Advancement, and Steubenville Conferences. The DDM oversees daily operations of the University’s organic and paid social media and email, including planning, content creation and delivery across five platforms (combined 270,000+ followers) to ensure consistent branding, messaging, maximize engagement. The DDM sets and oversees compliance with brand standards, email marketing, and social media policy across campus.
PRIMARY RESPONSIBILITIES
1. Works with Digital Marketing team to create and execute multi-platform digital marketing campaigns for Admissions, Advancement, Steubenville Conferences, Faith & Reason, School of Spiritual Direction, and other departments and institutes across campus.
2. Directs Digital Marketing team to craft, implement, and assess organic and paid social media strategies and campaigns, including planning and content creation on Instagram, Facebook, YouTube, and LinkedIn, as well as leading and supporting all facets of email marketing and engagement.
3. Builds relationships and meets regularly with internal stakeholders (Admissions, Advancement, Steubenville Conferences, Faith & Reason, School of Spiritual Direction, and other departments and institutes) to collaborate on digital marketing campaigns.
4. Manages advertising budget, serves as project manager, and oversees the branding, promotion, and cross-departmental organization of integrated marketing collateral and content.
5. Manages email databases and tracks, analyses, and generates reports on social media and email marketing and engagement, including organic social media, paid social media campaigns, and Faith & Reason acquisition and engagement.
This is not intended to be an all-inclusive list. Additional duties, expectations and responsibilities may be added or changed as needed to meet the University's needs.
REQUIREMENTS
Must understand, support, and embrace the mission of Franciscan University of Steubenville and possess the following:
Work Experience
• 2 to 4 years of experience in project management and creating and implementing digital marketing campaigns.
• 2 to 4 years of experience creating and establishing professional partnerships, managing relationships and ROI.
• 2 to 4 years of experience as a data enthusiast, strategist, and analytical thinker.
• Potential Past Positions include: Director of Communications, Manager or Director of Digital Marketing, Social Media Manager.
Competencies
• Must understand and support the Catholic mission of Franciscan University of Steubenville.
• Provides exceptional customer service to internal and external audiences, delivering a pleasant collaboration experience.
• Demonstrates a high level of interpersonal skills, team-focused mentality, great collaborator for gathering creative content and assists with implementing integrated marketing communications plans.
• Ability to multi-task; strong organizational skills.
• Strong interpersonal skills, with the ability to develop and coach others; great collaborator; works internally and cross departmentally with others to achieve shared goals.
Education/Credentials
• Bachelor’s degree in Business, Marketing, Communications, or related field.
• Studies in Media Production, Electronic Media, Digital Marketing, Communications, Marketing, or related field.
• Digital Marketing Certificate(s) a plus.
• Knowledge and understanding of the Catholic faith.
Technical Skills
• Proficient with Google Analytics, Google Ads, Social Media Ads, Search Engine Marketing, as well as MailChimp, or other email software programs.
• Strong organizational skills, multi-tasking, deadline driven.
• Exceptional written and oral communication skills; strong interpersonal skills.
Workplace Factors
• Works in front of a computer for long periods of time.
• Sits or stands in front of a computer for long periods of time.
• Responds to texts during off hours on an infrequent basis.
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